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“La Barrichello” Gold

We would have never imagined the challenge that awaited us when Rubens Barrichello came to us with this extraordinary project: revisiting his Rolex® Daytona® by giving it the mechanical style of racing cars. For the second reinterpretation of “La Barrichello” the F1 Champion has chosen everose gold, the compelling combination of of the rose gold and black confers a delicate and sophisticated allure. With him, we have made a series of extremely technical modifications inspired by the automotive world. Revisiting the emblematic 4130 movement from that perspective was a major challenge. Each detail, each element, is a tribute to this exceptional pilot and his love for racing. Through this collaboration, we aim to offer all automotive enthusiasts, in a limited capacity, the unique personalization of Rubens Barrichello, one of the greatest riders of all time.

Service not available

Because we provide crafts services made in a very limited capacity, Artisans de Genève is not able to satisfy all demands.
La Barrichello Gold Daytona watch profile
Rubens Barrichello has always had a particular affection for watchmaking and the mechanism lying behind each timepiece. If we had to pick one word to reflect this design, it would be “technique”. It was an extraordinary challenge to reimagine this champion’s Rolex® Daytona® while keeping up to his codes and inspirations. Each modification is a performance, the meeting between craftsmanship and cutting-edge technology.



La Barrichello everose gold daytona front view
Back of the everose gold daytona La Barrichello



Daytona rose gold ceramic bezel

The Bezel

The ceramic bezel is developed in our workshops in Switzerland. The inscription “tachymeter” is painted by hand in white then in red in order to give it a sporty look.
Everose Gold daytona Dial

The Dial

The asymmetrical, beveled, and hand-skeletonized dial is a reminder of the automotive world. Aiming at simplicity, Rubens Barrichello wanted a matte dial, with an intense black that would reveal each detail of the skeleton.
4130 Mouvement Rolex Daytona La Barrichello Gold

The Rotor

We wanted to develop a different rotor, based on the shape of Rubens Barrichello’s car trims. Made from a piece of 21ct gold, the rotor is fully machined, openworked and beveled by hand and is treated with a Black DLC coating.
4130 Chronograph Daytona Movement

The word of Rubens

Passion for Details

I have always had a thing for the Daytona®, and I wanted to make it my own way. Thanks to Artisans de Genève, my timepiece is now unparalleled, it bears details that make it unique as a F1 car, as my car. A unique movement, particular shapes, exceptional curves and an extraordinary mechanism. I love it ! Artisans de Genève has managed to achieve a technical prowess, each detail is perfectly executed with the same concern for extreme perfection that we find in the racing world.
Rubens Barrichello. Race car driver
La Barrichello Gold Sketch
La barrichello Gold rolex daytona watch cogs
La Barrichello everose Gold skeleton dial
La Barrichello » is a customization entirely made by hand. Beyond the movement, we thought and designed with Rubens Barrichello every detail to make it unique: sandblasted lugs, inner angles…. The counters feature three red and white arrow shaped hands, entirely decorated by hand. The raw look and straight lines of « La Barrichello » perfectly reflect the world of racing.



La Barrichello rose gold daytona case back
Rubens Barrichello everose gold rolex daytona

The meeting
of know-how

Watchmaking excellence

Top of La Barrichello rose gold rolex daytona
One of the main characteristics of « La Barrichello » is its straight lines, emphasized by the beveling, a know-how requiring a perfect execution that only a few craftsmen can manage to achieve. With Rubens Barrichello we have decided work with Philippe Narbel, a beveling expert, and we went with inner angles, an extremely meticulous technique that requires hours and hours of work. It gives « La Barrichello » its unique sharp and edgy style.
We have developed a rose gold balance bridge, crafted, beveled and polished by hand. It takes about 7 hours to make one bridge before it can be mounted on the movement. This piece is made thanks to our collaboration with a young watchmaker from the Vallée de Joux, Julien Tixier, who brilliantly combined the most accurate watchmaking techniques with the most delicate finish.
La Barrichello everose gold watch
La Barrichello Everose Gold with its rubber B strap


Rubber B x Artisans de Genève

We had to team up with a real expert to create a rubber strap that would meet Rubens Barrichello’s expectations. The requirements were simple: it had to be resistant, flexible and timeless. Rubber B was the ideal partner. Each strap is entirely handmade in Rubber B swiss workshop, crafted from genuine rubber, the black and amber perfectly match with Rubens’s favorite colours.
La Barrichello Rose Gold daytona



Rolex® 116505
Skeleton dial beveled by hand, marked Rubens Barrichello
Hours and minutes hands replaced and painted by hand
Ceramic bezel
Everose gold
Hours of work
260 hours
Skeletonized Rolex® 4130 movement, bezeled by hand, with 21ct gold rotor
Black DLC
Water resistant up to 100m
Polished by hand
Transparent Sapphire back

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* The above personalizations have been made by Artisans de Genève in an artisanal way exclusively upon request of our customers. These personalizations are samples of our realizations and are not meant to be made again. If you want Artisans de Genève to personalize your watch, please contact us.