“Blue is my favorite color because it conveys refinement and excellence, values that I strive for in my day-to-day. When I approached Artisans de Genève to define and create my ultimate blue, I thought that it was an impossible task. However, in each step of our hunt for the perfect blue— we achieve to marry each element with each watch part— to create a pure poetry.”
Color is a complex artform. Both passionate and subtle, this quest for perfection was founded on the savoir-faire that is deeply ingrained in our artisans’ DNA. Hundreds of hours spent experimenting, assembling pigments, associating them with different materials and mixing different colors. All with the aim of creating a completely unique personalization. Our client wanted to give their watch a vintage look, relying on one single hue: blue. In collaboration with him, we searched for the perfect color and all its nuances. A meticulous work incarnated by The Shades of Blue Challenge.