We would have never imagined the challenge that awaited us when Rubens Barrichello came to us with this extraordinary project: revisiting his Rolex® Daytona® by giving it the mechanical style of racing cars. With him, we have made a series of extremely technical modifications inspired by the automotive world. Revisiting the emblematic 4130 movement from that perspective was a major challenge. Each detail, each element, is a tribute to this exceptional pilot and his love for racing. Through this collaboration, we aim to offer all automotive enthusiasts, in a limited capacity, the unique personalization of Rubens Barrichello, one of the greatest riders of all time.
This personalization has been requested by a private customer. It is a sample of our know-how and of the personalization services made upon request of our customers. If you would like to customize your timepiece in the same way or following your wishes, please contact us. Please note that due to the limited capacity of our workshops, we are not able to satisfy every demands so please accept our apologies in advance.

Service not available

Because we provide crafts services made in a very limited capacity, Artisans de Genève is not able to satisfy all demands. If you want to stay informed about our news, please register to our newsletter by using the button below.


Technical Sheet

Rolex® 116520
Skeleton dial beveled by hand, marked Rubens Barrichello
Hours and minutes hands replaced and painted by hand
Ceramic bezel
Rolex® 916L steel
Hours of work
260 hours
Skeletonized Rolex® 4130 movement, bezeled by hand, with 21ct gold rotor
Water resistant up to 100m
Polished by hand
Transparent Sapphire back
La Barrichello Rolex® Daytona®
La Barrichello watch
Rolex® Daytona® Barrichello
Rubens Barrichello has always had a particular affection for watchmaking and the mechanism lying behind each timepiece. If we had to pick one word to reflect this design, it would be “technique”. It was an extraordinary challenge to reimagine this champion’s Rolex® Daytona® while keeping up to his codes and inspirations. Each modification is a performance, the meeting between craftsmanship and cutting-edge technology.



La Barrichello Daytona profile
La Barrichello wristshot

The word of Rubens

Passion for Details

I have always had a thing for the Daytona®, and I wanted to make it my own way. Thanks to Artisans de Genève, my timepiece is now unparalleled, it bears details that make it unique as a F1 car, as my car. A unique movement, particular shapes, exceptional curves and an extraordinary mechanism. I love it ! Artisans de Genève has managed to achieve a technical prowess, each detail is perfectly executed with the same concern for extreme perfection that we find in the racing world.
Rubens Barrichello. Race car driver
Rubens Barrichello Drawing



AlLa Barrichello ceramic bezel

The Bezel

The ceramic bezel is developed in our workshops in Switzerland. The inscription “tachymeter” is painted by hand in white then in red in order to give it a sporty look.
La Barrichello dial

The Dial

The asymmetrical, beveled, and hand-skeletonized dial is a reminder of the automotive world. Aiming at simplicity, Rubens Barrichello wanted a matte dial, with an intense black that would reveal each detail of the skeleton.
La Barrichello Rolex® Daytona® Rotor

The Rotor

We wanted to develop a different rotor, based on the shape of Rubens Barrichello’s car trims. Made from a piece of 21ct gold, the rotor is fully machined, openworked and beveled by hand and is treated with a Black DLC coating.
La Barrichello Rolex® Daytona® steel
La Barrichello on wheel
La Barrichello watch pushers
Thecustomization is entirely made by hand. Beyond the movement, we thought and designed with Rubens Barrichello every detail to make it unique: sandblasted lugs, inner angles, DLC black pushers. The counters feature three red and white arrow shaped hands, entirely decorated by hand. For a perfect finish, the marking of the seconds counter is painted by hand in red. The raw look and straight lines of Rubens Barrichello timepiece’s perfectly reflect the world of racing. Its monochrome style, defined by notes of black and gray, as well as the few subtle touches of red, give it a timeless look.



Close up of La Barrichello
Rubens Barrichello portrait

The meeting
of know-how

Watchmaking excellence

La Barrichello Rolex® Daytona® movement
One of the main characteristics of The Rubens Barrichello Project is its straight lines, emphasized by the beveling, a know-how requiring a perfect execution that only a few craftsmen can manage to achieve. With Rubens Barrichello we have decided work with Philippe Narbel, a beveling expert, and we went with inner angles, an extremely meticulous technique that requires hours and hours of work. It gives Rubens Barrichello’s timepiece a unique sharp and edgy style.
We have developed a steel balance bridge, crafted, beveled and polished by hand. It takes about 7 hours to make one bridge before it can be mounted on the movement. This piece is made thanks to our collaboration with a young watchmaker from the Vallée de Joux, Julien Tixier, who brilliantly combined the most accurate watchmaking techniques with the most delicate finish.
Focus on La Barrichello Daytona
Movement of La Barrichello
Each part of the movement is entirely reworked by our craftsmen. They are disassembled one by one with an extreme precision, then skeletonized and beveled by hand. A crafts and innovative work that highlight each know-how. Nothing has been forgotten, each screw, each bridge, each deck, each wheel is finished by hand in order to enhance this unique caliber.



Part of movement of La Barrichello
La Barrichello black and red rubber strap
La Barrichello watch rubber strap


Rubber B x Artisans de Genève

We had to team up with a real expert to create a rubber strap that would meet Rubens Barrichello’s expectations. The requirements were simple: it had to be resistant, flexible and timeless. Rubber B was the ideal partner. Each strap is entirely handmade in Rubber B swiss workshop, crafted from genuine rubber, the black and red perfectly match with Rubens’s favorite colours.
Rubens Barrichello watch