We would have never imagined the challenge that awaited us when Rubens Barrichello came to us with this extraordinary project: revisiting his Rolex® Daytona® by giving it the mechanical style of racing cars. With him, we have made a series of extremely technical modifications inspired by the automotive world. Revisiting the emblematic 4130 movement from that perspective was a major challenge. Each detail, each element, is a tribute to this exceptional pilot and his love for racing. Then, upon Rubens Barrichello’s request, we made a second personalization, of his rose gold timepiece.
This personalization has been requested by a private customer. It is a sample of our know-how and of the personalization services made upon request of our customers. If you would like to customize your timepiece in the same way or following your wishes, please contact us. Please note that due to the limited capacity of our workshops, we are not able to satisfy every demands so please accept our apologies in advance.
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La Barrichello timepiece


Technical Sheet

Rolex® 116520/Rolex® 116505
Skeleton dial beveled by hand
Hours and minutes hands replaced and painted by hand
Ceramic bezel
Steel / Rose Gold
Hours of work
260 hours
Skeletonized Rolex® 4130 movement, beveled by hand, with 21ct gold rotor
Steel / Rose Gold
Water resistant up to 100m
Polished by hand
Transparent Sapphire back
Rubens Barrichello watch
Rolex® Daytona® Barrichello
Rubens Barrichello has always had a particular affection for watchmaking and the mechanism lying behind each timepiece. If we had to pick one word to reflect this design, it would be “technique”. It was an extraordinary challenge to reimagine this champion’s Rolex® Daytona® while keeping up to his codes and inspirations. Each modification is a performance, the meeting between craftsmanship and cutting-edge technology.



La Barrichello Daytona profile
Détails La Barrichello Or Rose

The word of Rubens

Passion for Details

I have always had a thing for the Daytona®, and I wanted to make it my own way. Thanks to Artisans de Genève, my timepiece is now unparalleled, it bears details that make it unique as an F1 car, like my car. A unique movement, particular shapes, exceptional curves, and an extraordinary mechanism. I love it! Artisans de Genève has managed to achieve a technical prowess, each detail is perfectly executed with the same concern for extreme perfection that we find in the racing world.
Rubens Barrichello. Race car driver
Rubens Barrichello Drawing
la Barrichello in the hands of an artisan



AlLa Barrichello ceramic bezel

The Bezel

The ceramic bezel is developed in our workshops in Switzerland. The inscription “tachymeter” is painted by hand in white then in red in order to give it a sporty look.
La Barrichello dial

The Dial

The asymmetrical, beveled, and hand-skeletonized dial is a reminder of the automotive world. Aiming at simplicity, Rubens Barrichello wanted a matte dial, with an intense black that would reveal each detail of the skeleton. Each hand was specifically designed for Rubens, the hour’s hands and minutes are sandblasted in the center and polished on the outside.
La Barrichello Rolex® Daytona® Rotor

The Rotor

We wanted to develop a different rotor, based on the shape of Rubens Barrichello’s car trims. Made from a piece of 21ct gold, the rotor is fully machined, open-worked and beveled by hand and is treated with a Black DLC coating.
La Barrichello Rolex® Daytona® movement
Movement of La Barrichello
Each part of the movement has entirely been reworked by our craftsmen, disassembled one by one with extreme precision, then skeletonized and beveled by hand. Crafts and innovative work that highlights each know-how. Nothing has been forgotten, each screw, each bridge, each deck, each wheel is finished by hand in order to enhance this unique caliber.



4130 movement of The Barrichello Challenge
The Barrichello Challenge watch in rose gold
The Barrichello Gold Challenge skeleton dial
Rubens Barrichello wanted a second personalization in rose gold. He wanted to keep the same design as the steel and add a delicate touch embodied by the enchanting material and color: the rose gold. The rose gold movement subtly contrasts with the sporty look of the dial. The finesse of each detail highlights the unique work of art.


The Rose Gold Challenge

La Barrichello rose gold daytona case back
la Barrichello gold clogs
The Rose Gold Barrichello timepiece rubber B strap


Rubber B x Artisans de Genève

We had to team up with a real expert to create a rubber strap that would meet Rubens Barrichello’s expectations. The requirements were simple: it had to be resistant, flexible, and timeless. Rubber B was the ideal partner. Each strap is entirely handmade in Rubber B swiss workshop, crafted from genuine rubber, the black and amber perfectly match with Rubens’s favorite colors.