Superamerica

Your story, your personalization

Superamerica

Artisans de Genève is an independent watchmaking workshop offering handcrafted timepiece customization and restoration services. We are neither associated nor affiliated with the brands of the timepieces we work on.

We carry out our work at the sole request of our customers, on their own timepieces and for their private use only. The work presented was commissioned by one of our customers. This presentation reflects our know-how and has no contractual value.

Our workshop operates at limited capacity. We respond to the best of our abilities.

Creative Watchmaking

Black and white photo of a craftsman from Geneva taken from behind

A workshop human scale

Artisans de Genève embodies the fusion between individuals and watchmaking. This is a House where ideas are reimagined collaborative way, according to our clients’ aspirations.

An art dedicated to others

Since its inception, our workshop has worked meticulously to offer our passionate clientele the most personalised horology experience.

Guardians of memories

Creativity has been at the heart of our workshop. Our work almost always consists of bringing together the memories of each individual and transcribing them into the language of watchmaking.

From pencil to reality

The Superamerica adventure began on paper, with sketches and a multitude of ideas inspired by our customer, which we refined together over time.

The project of Mr. S.BH.

Superamerica, Driving Emotions

Superamerica is the story of a childhood memory, etched in leather and copper. A tribute to rarity and beauty: the legendary Ferrari 400 Superamerica®.

It all began in the 1970s, when a young S.BH first laid eyes on his grandfather’s sleek, powerful Superamerica®. A model as rare as it was unforgettable. Like the aged patina that gives depth to the car’s materials, the copper bezel of this Superamerica-inspired piece will evolve over time. Its color draws from the deep greenish-blue, almost black shade of the original bodywork.

Our workshop operates at limited capacity. We respond to the best of our abilities.

Sourcing Of Materials And Colors

Every material and hue is carefully selected to embody both elegance and durability, resulting in a timeless and truly personalized timepiece.

Deep blue-green

The dial’s rich blue-green lacquer mirrors the body of the original Ferrari®.

Copper bezel

Like the aged patina that gives depth to the car’s materials, the copper bezel of this Superamerica-inspired piece will evolve over time.

“Old Vintage” material

The slender, diamond-polished and patinated hands are treated with a very “Old Vintage” luminescent material inspired by oldtimer watches.

Vintage-inspired

The customization is paired with a bracelet featuring riveted steel links and echoing 1970s watch bands.

The Superamerica was a real challenge. The copper ring surrounding the dial was a precise request from the customer. It required extensive technical fine-tuning, but we rose to the challenge.

Philippe—Head of Client Relations

Focus On Modifications

Vintage touch

Time as a signature. Machined from CuA1 copper and treated to achieve a warm, retro hue, the bezel evokes vintage car detailing. It’s one of a kind and will develop a patina over time.

Lacquer dial

Deep blue-green. To replicate its exact tone, a 1970s-era technique was revived. Copper appliques and weathered subdials were aged using a proprietary method developed by Artisans de Genève: the Age Process Finish (APF).

Semi-skeletonized movement

Contrast in motion. Beneath the copper-toned rotor, the engine comes alive. The movement is partially skeletonized on the back and hand-beveled, featuring a dark anthracite NAC finish.

Other Modifications

Hands

The slender, diamond-polished and patinated hands are treated with a very “Old Vintage” luminescent material inspired by oldtimer watches, an aesthetic nod reminiscent of dashboard gauges glowing in the night.

Rotor

Crafted in 21K gold, the rotor is hand-beveled before being copper-toned.

Balance bridge

Carved from a solid block of steel, the bridge is hand-filed, beveled, and black mirror-polished.

This car is my childhood. Its color, the scent of the leather, the V12’s roar… Every detail in this timepiece takes me back. The 1970s ‘Notte Blu’ lacquer, the copper accents, the aged dials: it's a tribute to mechanical beauty, to emotion, engineered.

Testimonial—Mr. S.BH.

Inside The Customization

Each customer brings with them their story, their passions and their desires. Our workshop is transformed into a real meeting place, dedicated to the realization of all their desires.