The Artisans Legal Notice
ARTISANS DE GENEVE is an independent workshop. On our website only, we offer a service of personalization of timepieces at the request of our customers within our limited capacities. We do not manufacture nor sell watches.
We are neither affiliated to nor authorized by the manufacturers of the client’s watches, that we accept to customize. They do not approve modifications or personalizations made to their products by unauthorized third parties
Therefore, our customization services are provided for personal and private use only. Any other use, in particular of a commercial nature, is not approved by ARTISANS DE GENEVE and will invalidate our warranty.
We are neither affiliated to nor authorized by the manufacturers of the client’s watches, that we accept to customize. They do not approve modifications or personalizations made to their products by unauthorized third parties
Therefore, our customization services are provided for personal and private use only. Any other use, in particular of a commercial nature, is not approved by ARTISANS DE GENEVE and will invalidate our warranty.
Your story, your personalization
SUPERAMERICA
Artisans de Genève is an independent watchmaking workshop offering handcrafted timepiece customization and restoration services. We are neither associated nor affiliated with the brands of the timepieces we work on. We carry out our work at the sole request of our customers, on their own timepieces and for their private use only. The work presented was commissioned by one of our customers. This presentation reflects our know-how and has no contractual value.
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THE PROJECT OF Mr S.BH
SUPERAMERICA
Driving emotions.
Superamerica is the story of a childhood memory, etched in leather and copper. A tribute to rarity and beauty: the legendary Ferrari 400 Superamerica®.
It all began in the 1970s, when a young S.BH first laid eyes on his grandfather’s sleek, powerful Superamerica®. A model as rare as it was unforgettable. Like the aged patina that gives depth to the car’s materials, the copper bezel of this Superamerica-inspired piece will evolve over time. Its color draws from the deep greenish-blue, almost black shade of the original bodywork.
TRANSFORMING THE ORDINARY INTO THE EXTRAORDINARY
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A WORKSHOP
HUMAN SCALE
Artisans de Genève embodies the fusion between individuals and watchmaking. This is a House where ideas are exchanged and reimagined collaborative way, according to our clients’ aspirations. It is in Geneva that all of the traditional watchmaking professions are brought together in a unique place, offering a multitude of possibilities to meet the diverse needs and desires of each individual client. It is within this dedicated framework that all of the restorations, repairs and modifications that we undertake – at the request of each client – are carried out by hand.
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A RETURN TO THE ORIGINS
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AN ART DEDICATED
TO OTHERS
Since its inception, our workshop has worked meticulously to offer our passionate clientele the most personalised horology experience. Returning to the origins of the profession where the watchmaker dedicates himself to the individual desires of each client, according to their unique codes, tastes and personal history. It is in this way that we are reconnecting with the roots of a vocation where man, his hands and his tools are definitively bringing the clients’ desires to life.
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THE GENESIS
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GUARDIANS OF
MEMORIES
Creativity has been at the heart of our workshop since its inception. Our work almost always consists of bringing together the memories and moments of each individual and transcribing them into the language of watchmaking. Combining different skills and crafts to bring these often intangible moments to life through each person’s project. Combining surprising colours with often forgotten crafts to bring to life, for a moment, old techniques and skills steeped in memories.
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THE POWER OF EXCHANGE
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FROM PENCIL
TO REALITY
The Superamerica adventure began on paper, with sketches and a multitude of ideas inspired by our customer, which we refined together over time.
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“
S.BH, ARTISAN OF HIS STORY
This personalization is a return to something meaningful: rare, elegant, and powerful.
I must’ve been six or seven. My grandfather was a mechanic and a collector, a true connoisseur with a passion for extraordinary cars. He’d restore them, sell them, always changing them. Of all the cars I saw as a kid, one became indelibly etched in my mind: a Ferrari 400 Superamerica®, one of fewer than 50 ever made. When I discovered Artisans de Genève, I realized I could bring that memory back to life.
”
Focus on
modifications
Copper bezel
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Time
as a
signature
Machined from CuA1 copper and treated to achieve a warm, retro hue, the bezel evokes vintage car detailing. It’s one of a kind and will develop a patina over time. Thanks to a bakelite coating, the bezel reveals a lacquered deep blue-green finish.
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Lacquer dial
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Deep
blue-green
The dial’s rich blue-green lacquer mirrors the body of the original Ferrari®. To replicate its exact tone, a 1970s-era technique was revived. Copper appliques and weathered subdials were aged using a proprietary method developed by Artisans de Genève: the Age Process Finish (APF).
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Semi-skeletonized movement
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Contrast
in motion
Beneath the copper-toned rotor, the engine comes alive. The movement is partially skeletonized on the back and hand-beveled, featuring a dark anthracite NAC finish.
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Bracelet
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Vintage-inspired
The customization is paired with a bracelet featuring riveted steel links and echoing 1970s watch bands.
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OTHER
MODIFICATIONS
Hands
The slender, diamond-polished and patinated hands are treated with a very “Old Vintage” luminescent material inspired by oldtimer watches, an aesthetic nod reminiscent of dashboard gauges glowing in the night.
Rotor
Crafted in 21K gold, the rotor is hand-beveled before being copper-toned.
Balance bridge
Carved from a solid block of steel, the bridge is hand-filed, beveled, and black mirror-polished.
“
S.BH. A PERSONAL IMPRINTS
This car is my childhood. Its color, the scent of the leather, the V12’s roar… Every detail in this timepiece takes me back. The 1970s ‘Notte Blu’ lacquer, the copper accents, the aged dials: it’s a tribute to mechanical beauty, to emotion, engineered.
”
THE REALIZATION
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WITNESS TO
A HUMAN
ADVENTURE
Each customer brings with them their story, their passions and their desires. Our workshop is transformed into a real meeting place, dedicated to the realization of all their desires. The experience of working on our customers’ projects is always a never-ending source of excitement, joy and unforgettable moments. The Superamerica adventure is for us the perfect example of a project born of passions and memories for which a multitude of Artisans have agreed to create together the witness of a moment.
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Specs
Base
Rolex® Daytona® 116500
Bezel
Copper base
Dial
70s “Notte Blu” lacquer, aged subdials, copper-tone appliques
Hands
Faceted, very “Old Vintage” luminescent treatment
Movement
Semi-skeletonized, hand-beveled
Balance bridge
Solid steel, hand-filed and black mirror-polished
Rotor
21K gold, copper-treated, circular Côtes de Genève finish
BRACELET
Stainless steel with solid riveted links
Let Superamerica inspire you
WRITE YOUR
OWN STORY
Artisans de Genève is an independent watchmaking workshop offering handcrafted timepiece customization and restoration services. We are neither associated nor affiliated with the brands of the timepieces we work on. We carry out our work at the sole request of our customers, on their own timepieces and for their private use only. The work presented was commissioned by one of our customers. This presentation reflects our know-how and has no contractual value.
Service not available
Our workshop has reached its maximum capacity and we are no longer taking new service orders.
Contact an advisor
