From The First Sketch To The Final Touch
Eleven Steps For One Creation

From the moment we receive your watch to the day your personalized watch is returned to you, we accompany you through a meticulous 11-step journey spanning nearly 10 months, transforming your timepiece into something truly personal.
From the first sketch to the final touch, every choice is made together.Every component is manually reworked. Every creation is true to your story.
Per Project

Understanding – Shared inspiration
Everything begins with you. We take the time to understand who you are—your desires, your inspirations. Together, we define a clear artistic direction, expressed through a refined moodboard. This becomes the foundation of our creative process.

Design – From idea to sketch
Your project begins to take shape by hand : sketches, outlines, drawings. Through dialog with you, we refine every detail: colors, textures, symbols. Once the project perfectly reflects your expectations, a full-scale gouache painting is created. This traditional technique allows every aesthetic detail to be validated, ensuring the final result by working at the real size of each part.

Technical plans – Turning emotion into precision
Each component, from dial to rotor and hands, is redrawn with technical precision. Once approved by you, these plans guide our artisans’ work, ensuring that every technical and artistic choice stays aligned with your vision.

Certification – Independent quality control
Your watch undergoes a final test with Timelab, the official Geneva-based independent foundation specializing in horological and microtechnical certification. This ensures the quality and precision of every aspect of the personalization.
Our Clients Say It Best
Testimonials, stories, connections. What we create together, they express better than we ever could. Words born from their experience with Artisans de Genève.

Your Customization Starts Here
Share your story. Your timepiece becomes its reflection.















