Infinity

Your story, your personalization

Infinity

Artisans de Genève is an independent watchmaking workshop offering handcrafted timepiece customization and restoration services. We are neither associated nor affiliated with the brands of the timepieces we work on.

We carry out our work at the sole request of our customers, on their own timepieces and for their private use only. The work presented was commissioned by one of our customers. This presentation reflects our know-how and has no contractual value.

We have reached our maximum capacity.
Contact an advisor
Our artisanal workshop operates with limited capacity. We make every effort to respond to requests to the best of our abilities.

Creative Watchmaking

Watchmaker examining a small watch part with a loupe on his eye at a workbench.

A workshop human scale

Artisans de Genève embodies the fusion between individuals and watchmaking. This is a House where ideas are reimagined collaborative way, according to our clients’ aspirations.

Close-up of a luxury watch bezel with gradient amber gemstones and diamond accents on a rose gold case.

An art dedicated to others

Since its inception, our workshop has worked meticulously to offer our passionate clientele the most personalised horology experience.

Person wearing black finger protectors holding a photo of two wooden-handled watchmaker tools against a blurred background.

Guardians of memories

Creativity has been at the heart of our workshop. Our work almost always consists of bringing together the memories of each individual and transcribing them into the language of watchmaking.

Hand holding tweezers placing a square-cut gemstone on a finger above scattered colorful square gemstones.

From pencil to reality

Infinity adventure began on paper, with sketches and a multitude of ideas inspired by our customer, which we refined together over time.

The project of Mr. J.Z.

A Symphony of Colors

Infinity was born from the vision of a client, heir to a lineage of gemologists, who wished to unite traditional watchmaking with high jewelry. For two years, we sought stones capable of achieving what we call the “True Tone”: an absolute hue and quality, perfectly harmonized.


This project brought together artisans and artists with a shared goal: to create a personal, unique piece that reflects its owner’s sensitivity. The pursuit of the “True Tone” lies at the heart of Infinity, defining its depth and identity.

Contact an advisor
We have reached our maximum capacity. Our artisanal workshop operates with limited capacity. We make every effort to respond to requests to the best of our abilities.
Creative workspace with open paint cans in blue, purple, red, and yellow; paintbrushes; color swatches; vibrant gemstones; and artistic papers including a rainbow photograph and a feather image.
Five people in white jackets standing around a marble table looking at technical drawings of clock components.

Sourcing of Materials and Colors

Every material and hue is carefully chosen to embody both elegance and durability, creating a timeless and personalized timepiece

Black tweezers holding a square-cut red gemstone against a plain light background.

36 sapphires

Two years of research were required to gather 36 sapphires and compose an exact gradient.

Close-up of a Swiss-made luxury watch's mechanical movement showing gears and engravings: Artisans de Genève and Inspiration.

Rose gold

The openworked rotor is shaped from a solid block of rose gold

Close-up of a luxury watch bezel set with multicolored gemstones transitioning from blue to purple to pink, with a black dial featuring baguette-cut hour markers.

Multicolored sapphires

Creating a gradient bezel requires a rigorous selection of stones to ensure a smooth transition.

Close-up of a luxury watch bezel featuring square blue gemstones and a row of round cut diamonds set in rose gold.

Diamonds

The case is entirely hand-set with 52 D and E diamonds, selected for their purity and brilliance.

Black and white portrait of a young man with curly hair wearing a suit and tie, looking directly at the camera.

Every project is a different adventure. When a client arrives with a precise vision and challenges us to go further, it pushes us to innovate. Combining our skeletonization techniques with the exact demands of jewelry is complex, but it is precisely these challenges that drive us. The result often surpasses our initial intentions.

PhilippeHead of Client Relations

Focus On Modifications

Close-up of luxury rose gold watch featuring a black dial with chronograph subdials, rainbow-colored gemstones around the bezel, and diamond accents on the lugs.

Symphony of Colors

Each stone was meticulously calibrated, tone by tone, to ensure a flawless transition. The invisible setting frees the stones and preserves their brilliance.

Close-up view of intricate watch movement gears and components in metallic and rose gold tones.

Skeletonized Movement

The skeletonized chronograph movement combines technicality and transparency. Each component is cut, angled, sanded, and polished by hand, then treated with an anthracite finish. The signature balance bridge is crafted from a solid block of hardened steel, which is curved and polished black.

Close-up of a luxury watch dial showing rose gold hands, subdials, visible gears, and green and yellow gemstones.

Smoked Sapphire Dial & Set Indexes

Carved from a block of natural sapphire, the polished dial reveals the decorated movement beneath. Certain areas are smoked to provide the necessary contrast for readability. The indexes and subdials, crafted in solid rose gold, are mirror-polished. Each applique features a natural sapphire matched to the bezel’s gradient.

Close-up of a rose gold luxury watch crown and case adorned with diamonds and multicolored gemstones around the bezel.

Case: Ballet of Light

The case is entirely hand-set with 52 D and E diamonds, selected for their purity and brilliance. Each diamond is carefully adjusted to ensure perfect uniformity. The entire hand-crafted process requires exceptional precision and expertise.

Other Modifications

Close-up of a luxury watch face with gold hands, visible gear mechanisms, and multicolored gem hour markers on a black dial.

Hands

The hands are made of rose gold.
Close-up of a copper-colored watch rotor with inscriptions 'ARTISANS DE GENEVE' and 'SWISS MADE' on a black background.

Rotor

The openworked rotor is shaped from a solid block of rose gold. It is sawn, decorated, angled, laser-engraved, and manually colored according to the client’s wishes.
Close-up of a rose gold luxury watch with multicolored gemstones on the bezel and diamonds on the lugs and crown guard.

Rose gold pushers

The pushers are made of rose gold and feature a vertical groove.

My experience was unique. Usually, I buy a watch and adapt to it. For the first time, a workshop truly adapted to my personality. Searching for each stone and harmonizing them was an exceptional experience. Being at the heart of the process, collaborating with artisans to create the perfect piece for me, gave me a new perspective on contemporary watchmaking. I felt listened to and understood—and that changes everything. and passion for fine details and finishings.

TestimonialMr. J.Z.

Inside The Customization

Each customer brings with them their story, their passions and their desires. Our workshop is transformed into a real meeting place, dedicated to the realization of all their desires.

Close-up of a rose gold luxury watch with multicolored gemstones on the bezel and diamonds on the lugs and crown guard.
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Close-up of a luxury watch bezel set with multicolored gemstones transitioning from blue to purple to pink, with a black dial featuring baguette-cut hour markers.
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Close-up of a luxury watch dial showing rose gold hands, subdials, visible gears, and green and yellow gemstones.
03
Close-up of a luxury watch face showing two rose gold-rimmed subdials, white numerals and hands, and rectangular purple and blue gemstones on a black textured background.
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Close-up of the back of a rose gold wristwatch showing its intricate mechanical movement through a transparent case back.
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Close-up of a Swiss-made luxury watch's mechanical movement showing gears and engravings: Artisans de Genève and Inspiration.
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Close-up of a rose gold luxury watch crown and case adorned with diamonds and multicolored gemstones around the bezel.
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Close-up of a rose gold watch mechanism showing detailed gears, 'GENEVE SWISS' engraving, and intricate craftsmanship.
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  • /

    Base

    Rolex® Daytona® 116505
  • /

    Bezel

    Rose gold bezel: 36 gradient sapphires — 5,93 Carats
  • /

    Dial

    Smoked sapphire dial, color-set sapphire indexes
  • /

    Hands

    Rose gold hands, center sanded
  • /

    Movement

    4130 skeletonized movement, hand-decorated, anthracite sanded finish
  • /

    Rotor

    In-house 22-carat solid gold rotor
  • /

    Case

    Case set with D & E, VVS diamonds
  • /

    Balance bridge

    Hardened steel balance bridge, black polished
Rolex Oyster Perpetual Cosmograph Daytona watch with rose gold bracelet, rainbow-colored bezel gemstones, and diamond accents.
Artisans de Genève is an independent watchmaking workshop offering handcrafted timepiece customization and restoration services. We are neither associated nor affiliated with the brands of the timepieces we work on. We carry out our work at the sole request of our customers, on their own timepieces and for their private use only. The work presented was commissioned by one of our customers. This presentation reflects our know-how and has no contractual value.
Let Infinity inspire you

Write Your Own Story

Artisans de Genève is an independent watchmaking workshop offering handcrafted timepiece customization and restoration services. We are neither associated nor affiliated with the brands of the timepieces we work on.

We carry out our work at the sole request of our customers, on their own timepieces and for their private use only. The work presented was commissioned by one of our customers. This presentation reflects our know-how and has no contractual value.

We have reached our maximum capacity.
Contact an advisor
Our artisanal workshop operates with limited capacity. We make every effort to respond to requests to the best of our abilities.

Every Story Has Its Customization

You can discover below some challenges that we took for our clients. We are ready to take the one you will give us on your own favorite timepiece.

Close-up of a luxury watch face with a black dial, rose gold accents, rainbow-colored gemstones around the bezel, and diamond-encrusted crown and lugs.

Be contacted by an Advisor

At our company, we customize timepieces by hand. Due to this artisanal process, a waiting period is required. Each moment of waiting ensures you receive a unique piece, crafted with care and passion.

Your personal details

Your story matters to us

  • ARTISANS DE GENEVE is a watchmaking workshop solely dedicated to the art of personalization of timepieces and, therefore, does not sell watches or offers brokerage services.
  • ARTISANS DE GENEVE is an independent company offering online services for the personalization of watchmaking products. ARTISANS DE GENEVE is not affiliated to, authorized or approved by the original manufacturer of the products on which we work.
  • Any modification made by ARTISANS DE GENEVE on a watch will result in the nullity of the warranty issued by the original manufacturer. Our 5-year international warranty will apply on the customized watch.
  • The customer must send the watch to ARTISANS DE GENEVE for modifications within 5 weeks after confirmation of the order. Any watch received after this period will incur a 10% increase in the price of our services.
  • Personalization services performed on the customer's watch are provided by ARTISANS DE GENEVE to the customer exclusively for personal and private use, to the exclusion of any other use, in particular the resale of the watch to a third party.
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