The Artisans Legal Notice
ARTISANS DE GENEVE is an independent workshop. On our website only, we offer a service of personalization of timepieces at the request of our customers within our limited capacities. We do not manufacture nor sell watches.
We are neither affiliated to nor authorized by the manufacturers of the client’s watches, that we accept to customize. They do not approve modifications or personalizations made to their products by unauthorized third parties
Therefore, our customization services are provided for personal and private use only. Any other use, in particular of a commercial nature, is not approved by ARTISANS DE GENEVE and will invalidate our warranty.
We are neither affiliated to nor authorized by the manufacturers of the client’s watches, that we accept to customize. They do not approve modifications or personalizations made to their products by unauthorized third parties
Therefore, our customization services are provided for personal and private use only. Any other use, in particular of a commercial nature, is not approved by ARTISANS DE GENEVE and will invalidate our warranty.
Your story, your personalization
LA MONTOYA “ROSE”
Artisans de Genève is an independent watchmaking workshop offering handcrafted timepiece customization and restoration services. We are neither associated nor affiliated with the brands of the timepieces we work on. We carry out our work at the sole request of our customers, on their own timepieces and for their private use only. The work presented was commissioned by one of our customers. This presentation reflects our know-how and has no contractual value.
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JUAN PABLO MONTOYA X ARTISANS DE GENÈVE
A human and
technical adventure
In 2016, Juan Pablo Montoya walked into our workshop with an idea that seemed nearly impossible: fully skeletonize the watch that, for him, captured his entire racing career as a driver. That moment marked the start of a bold, human, and technical adventure. In 2018, we completed our first full skeletonization. This personalization was a first for us and became a turning point for Artisans de Genève: the start of a new chapter in our craftsmanship. Today, this exceptional collaboration continues with La Montoya in rose gold.
TRANSFORMING THE ORDINARY INTO THE EXTRAORDINARY
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A WORKSHOP
HUMAN SCALE
Artisans de Genève embodies the fusion between individuals and watchmaking. This is a House where ideas are exchanged and reimagined collaborative way, according to our clients’ aspirations. It is in Geneva that all of the traditional watchmaking professions are brought together in a unique place, offering a multitude of possibilities to meet the diverse needs and desires of each individual client. It is within this dedicated framework that all of the restorations, repairs and modifications that we undertake – at the request of each client – are carried out by hand.
A RETURN TO THE ORIGINS
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AN ART DEDICATED
TO OTHERS
Since its inception, our workshop has worked meticulously to offer our passionate clientele the most personalised horology experience. Returning to the origins of the profession where the watchmaker dedicates himself to the individual desires of each client, according to their unique codes, tastes and personal history. It is in this way that we are reconnecting with the roots of a vocation where man, his hands and his tools are definitively bringing the clients’ desires to life.
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THE GENESIS
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GUARDIANS OF
MEMORIES
Creativity has been at the heart of our workshop since its inception. Our work almost always consists of bringing together the memories and moments of each individual and transcribing them into the language of watchmaking. Combining different skills and crafts to bring these often intangible moments to life through each person’s project. Combining surprising colours with often forgotten crafts to bring to life, for a moment, old techniques and skills steeped in memories.
THE POWER OF EXCHANGE
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FROM PENCIL
TO REALITY
La Montoya “Rose” adventure began on paper, with sketches and a multitude of ideas inspired by our customer, which we refined together over time.
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“
I chose a model that reflects my greatest wins
Daytona has always been my favorite race.
Juan Pablo Montoya
”
Focus on
modifications
Skeletonized movement
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A first
and a
challenge
Inside the Montoya lies a serious technical feat: complete skeletonization of Caliber 4130, originally not designed for openworking. Each bridge, plate, and component was hand-decorated using a traditional jeweler’s saw. A feat of precision that took months, nine artisans, and hours per individual part. Everything had to be rethought: movement stability, shock resistance, performance.
Signature details include :
- Hand-decorated with beveled, mirror-polished bridges
- NAC anthracite finish for added depth
- Satin-brushed 22K rose gold rotor, inspired by motorsport
- Customized hand-beveled balance bridge
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Skeleton dial
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color,
depth,
structure
A signature element since the first Montoya customization in 2018. Blue, yellow, red: the colors of Colombia and Montoya. Subtle yet clearly intentional. Montoya wanted a dial with structure and depth. Built across multiple levels, it combines satin-brushed and circular satin finishes with polished angles. The result is a play on depth, giving it a technical, architectural look with custom NAC anthracite tones. A dial that reflects both precision and personality.
Forged carbon bezel with rose gold ring
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Raw meets
refined
Since 2018, the forged carbon bezel has been a signature element of La Montoya. For this new customization, Juan Pablo wanted to take it even further by keeping the raw carbon while adding some shine. The rose gold ring adds that light, tying it all back to the case. A subtle evolution while preserving the same character. Machined from solid material, just like the original.
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“
Juan Pablo Montoya
This year, I turn 50. It’s been 20 years since I set the speed record at Monza. My son just got his first F2 podium finish. My story isn’t just about titles; it’s about the moments and emotions I carry with me.
”
THE REALIZATION
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WITNESS TO
A HUMAN
ADVENTURE
From day one, this collaboration was different, built on trust, shared standards of excellence, and a passion for pushing limits. Montoya has always demanded the best, on the track and in life. He wasn’t just after an icon. He wanted his icon. A timepiece that reflects his victories, his doubts, and his comebacks.
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Specs
Base
Rolex® Daytona® 116505
Bezel
Forged carbon with rose gold ring
Dial
Skeletonized Montoya signature – blue, yellow, red accents
Hands
Diamond-cut, colored
Movement
Skeletonized Caliber 4130 with NAC anthracite finish
Balance bridge
Hand-beveled and rounded
Rotor
Satin-brushed 22K gold
Case & Bracelet
Original, unmodified
Artisans de Genève is an independent watchmaking workshop offering handcrafted timepiece customization and restoration services. We are neither associated nor affiliated with the brands of the timepieces we work on. We carry out our work at the sole request of our customers, on their own timepieces and for their private use only. The work presented was commissioned by one of our customers. This presentation reflects our know-how and has no contractual value.
Let Montoya “Rose” inspire you
WRITE YOUR
OWN STORY
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