Absolute Ruby
Absolute Ruby
Artisans de Genève is an independent watchmaking workshop offering handcrafted timepiece customization and restoration services. We are neither associated nor affiliated with the brands of the timepieces we work on.
We carry out our work at the sole request of our customers, on their own timepieces and for their private use only. The work presented was commissioned by one of our customers. This presentation reflects our know-how and has no contractual value.
Creative Watchmaking

A workshop human scale
Artisans de Genève embodies the fusion between individuals and watchmaking. This is a House where ideas are reimagined collaborative way, according to our clients’ aspirations.

An art dedicated to others
Since its inception, our workshop has worked meticulously to offer our passionate clientele the most personalised horology experience.

Guardians of memories
Creativity has been at the heart of our workshop. Our work almost always consists of bringing together the memories of each individual and transcribing them into the language of watchmaking.

From pencil to reality
Absolute Ruby adventure began on paper, with sketches and a multitude of ideas inspired by our customer, which we refined together over time.
A Quest For
Absolute Excellence
In 2023, a passionate individual with highly demanding tastes approached us. He wished to personalize his timepiece around his favorite color : red. For Mr. S.J.L., no technical or time-related limits could stand in the way of creating something truly exceptional. We dedicated our full artisanal expertise to his project, designing a personalization where every detail would reflect this shared commitment.
We chose one of the most precious gemstones : the ruby. Then came two major challenges: to create a bezel set with rubies of exceptional quality and to develop our first-ever red sapphire dial. This project was only made possible by the skills and teamwork of our artisans: gemologists, lapidaries, engineers, gemsetters, polishers and watchmakers.


Sourcing Of Materials And Colors
Every material and hue is carefully selected to embody both elegance and durability, resulting in a timeless and truly personalized timepiece.

Ruby, exceptional purity
Bezel set with 36 rubies of loupe-clean quality exempt from inclusions visible to the naked eye.

Diamonds
Case featuring an invisible setting, adorned with 52 diamonds.

Intense red
Driven by our client’s vision, we took on a completely new challenge: creating our first-ever dial in red sapphire.

Enamel border
The crown is finished with a hand-applied red enamel border.

Creating a fully ruby-set bezel of this quality was both a technical and artistic challenge. We called upon the best gemologists, dealers and merchants around the world. Every step, from stone selection to the final setting, required absolute precision. This challenge brought together our best artisans in our craft.
Focus On Modifications

The purity of red
All 36 rubies were selected for their loupe-clean clarity (no visible inclusions, even under 10x magnification). This level of clarity is extremely rare for rubies, as they almost always contain inclusions. But the challenge didn’t stop there. We aimed for flawless integration: every ruby was calibrated to the hundredth of a millimeter to ensure perfect alignment, table heights, color balance and brilliance.

A red sapphire dial
A first for Artisans de Genève. After two years of development, we achieved a tone that perfectly matched the rubies on the bezel.

A skeletonized movement
Our client’s Caliber 4130 was fully skeletonized by hand in our workshops. Each component was meticulously cut, beveled and polished to reveal the movement in its purest form. The challenge: to make the mechanism’s structure lighter yet equally reliable.
Other Modifications

Hands

Oscillating weight

Crown
I wanted a watch that reflected my passion for red, my signature color. I asked for the best, from stones and settings to the most complex techniques, without compromising on understated elegance. The experience was simply remarkable.
Inside The Customization
Each customer brings with them their story, their passions and their desires. Our workshop is transformed into a real meeting place, dedicated to the realization of all their desires.








- /
Base
White gold Rolex® Daytona® 116509 - /
Bezel
Set with 36 rubies (loupe-clean quality: exceptional quality, rubies exempt from inclusions visible to the naked eye) - /
Case
Invisible setting, 52 diamonds - /
Dial
Intense red sapphire - /
Movement
Caliber 4130, hand-skeletonized, nickel-palladium finish - /
Hands
Solid gold, stamped and rounded - /
Oscillating weight
White gold, circular satin-brushed and decorated - /
Crown
Hand-applied red enamel border

Artisans de Genève is an independent watchmaking workshop offering handcrafted timepiece customization and restoration services. We are neither associated nor affiliated with the brands of the timepieces we work on. We carry out our work at the sole request of our customers, on their own timepieces and for their private use only. The work presented was commissioned by one of our customers. This presentation reflects our know-how and has no contractual value.
Write Your Own Story
Artisans de Genève is an independent watchmaking workshop offering handcrafted timepiece customization and restoration services. We are neither associated nor affiliated with the brands of the timepieces we work on.
We carry out our work at the sole request of our customers, on their own timepieces and for their private use only. The work presented was commissioned by one of our customers. This presentation reflects our know-how and has no contractual value.

Every Story Has Its Customization
You can discover below some challenges that we took for our clients. We are ready to take the one you will give us on your own favorite timepiece.


