Your story, your personalization

Absolute Ruby

Artisans de Genève is an independent watchmaking workshop offering handcrafted timepiece customization and restoration services. We are neither associated nor affiliated with the brands of the timepieces we work on.

We carry out our work at the sole request of our customers, on their own timepieces and for their private use only. The work presented was commissioned by one of our customers. This presentation reflects our know-how and has no contractual value.

Contact an advisor
Our workshop operates at limited capacity. We respond to the best of our abilities.

Creative Watchmaking

Watchmaker examining a small watch part with a loupe on his eye at a workbench.

A workshop human scale

Artisans de Genève embodies the fusion between individuals and watchmaking. This is a House where ideas are reimagined collaborative way, according to our clients’ aspirations.

Close-up of a watch crown and side with visible ruby red mechanical components inside.

An art dedicated to others

Since its inception, our workshop has worked meticulously to offer our passionate clientele the most personalised horology experience.

Person wearing black finger protectors holding a photo of two wooden-handled watchmaker tools against a blurred background.

Guardians of memories

Creativity has been at the heart of our workshop. Our work almost always consists of bringing together the memories of each individual and transcribing them into the language of watchmaking.

Technical blueprint showing detailed drawings and measurements of clock hands and clock face components on graph paper.

From pencil to reality

Absolute Ruby adventure began on paper, with sketches and a multitude of ideas inspired by our customer, which we refined together over time.

The project of Mr. S.J.L.

A Quest For
Absolute Excellence

In 2023, a passionate individual with highly demanding tastes approached us. He wished to personalize his timepiece around his favorite color : red. For Mr. S.J.L., no technical or time-related limits could stand in the way of creating something truly exceptional. We dedicated our full artisanal expertise to his project, designing a personalization where every detail would reflect this shared commitment.

We chose one of the most precious gemstones : the ruby. Then came two major challenges: to create a bezel set with rubies of exceptional quality and to develop our first-ever red sapphire dial. This project was only made possible by the skills and teamwork of our artisans: gemologists, lapidaries, engineers, gemsetters, polishers and watchmakers.

Contact an advisor
Our workshop operates at limited capacity. We respond to the best of our abilities.
Artist workspace with watercolor palettes, brushes, painted swatches, and an open book displaying a landscape painting.
Technical sketches of watch components including a red rectangular gemstone, a watch dial with subdials, and mechanical watch parts on a gray background.

Sourcing Of Materials And Colors

Every material and hue is carefully selected to embody both elegance and durability, resulting in a timeless and truly personalized timepiece.

Square-cut red ruby gemstone held by black tweezers on a gradient gray background.

Ruby, exceptional purity

Bezel set with 36 rubies of loupe-clean quality exempt from inclusions visible to the naked eye.

Close-up of a luxury watch crown surrounded by diamonds and red gemstones set in polished metal.

Diamonds

Case featuring an invisible setting, adorned with 52 diamonds.

Close-up of deep red raw ruby stones with rough textures.

Intense red

Driven by our client’s vision, we took on a completely new challenge: creating our first-ever dial in red sapphire.

Close-up of a luxury watch with a red sapphire bezel, diamond accents, and red detailed dial.

Enamel border

The crown is finished with a hand-applied red enamel border.

A detailed pencil sketch portrait of a woman with long hair, wearing earrings and a collared garment with initials 'S.W'.

Creating a fully ruby-set bezel of this quality was both a technical and artistic challenge. We called upon the best gemologists, dealers and merchants around the world. Every step, from stone selection to the final setting, required absolute precision. This challenge brought together our best artisans in our craft.

SerainaGemologist (GIA)

Focus On Modifications

Close-up of a luxury watch face with red gemstone bezel, red dial, chronograph subdials, and diamond accents on the stainless steel case.

The purity of red

All 36 rubies were selected for their loupe-clean clarity (no visible inclusions, even under 10x magnification). This level of clarity is extremely rare for rubies, as they almost always contain inclusions. But the challenge didn’t stop there. We aimed for flawless integration: every ruby was calibrated to the hundredth of a millimeter to ensure perfect alignment, table heights, color balance and brilliance.

Close-up of a luxury watch face with red translucent background showing detailed gears and silver subdials with white markings.

A red sapphire dial

A first for Artisans de Genève. After two years of development, we achieved a tone that perfectly matched the rubies on the bezel.

Close-up of a luxury watch’s open case back showing intricate mechanical movement with red accents and engraved text 'ONE OFF' and 'MANUFACTURE EN SUISSE'.

A skeletonized movement

Our client’s Caliber 4130 was fully skeletonized by hand in our workshops. Each component was meticulously cut, beveled and polished to reveal the movement in its purest form. The challenge: to make the mechanism’s structure lighter yet equally reliable.

Other Modifications

Close-up of a watch dial with silver hands and white markers on a transparent red background showing internal gears.

Hands

Crafted in solid gold, the hands were shaped and polished to balance slenderness and legibility.
Close-up of a mechanical watch movement featuring a prominent red letter X and visible gears.

Oscillating weight

Machined in white gold, the oscillating weight features a red enamel “X”, symbolizing eternity.
Close-up of a watch crown surrounded by red gemstones and diamond accents on a silver frame.

Crown

A fine line of hand-applied red enamel highlights the crown, adding a discreet final touch of red.

I wanted a watch that reflected my passion for red, my signature color. I asked for the best, from stones and settings to the most complex techniques, without compromising on understated elegance. The experience was simply remarkable.

TestimonialMr. S.J.L.

Inside The Customization

Each customer brings with them their story, their passions and their desires. Our workshop is transformed into a real meeting place, dedicated to the realization of all their desires.

Close-up of a luxury watch featuring red ruby bezel, diamond accents, and intricate dial with silver hands and markers.
01
Close-up of a luxury watch face with red ruby accents and silver details, showing subdials and a knurled crown.
02
Close-up of a luxury watch crown surrounded by diamonds and red gemstones set in polished metal.
03
Close-up of a luxury watch face with red translucent background showing detailed gears and silver subdials with white markings.
04
Close-up of the backside of a luxury watch showing intricate mechanical movement with a red 'X' detail and stainless steel bracelet.
05
Close-up of a luxury watch face with red gemstone bezel, red dial, chronograph subdials, and diamond accents on the stainless steel case.
06
Close-up of a mechanical watch movement featuring a prominent red letter X and visible gears.
07
Close-up of a watch crown surrounded by red gemstones and diamond accents on a silver frame.
08
  • /

    Base

    White gold Rolex® Daytona® 116509
  • /

    Bezel

    Set with 36 rubies (loupe-clean quality: exceptional quality, rubies exempt from inclusions visible to the naked eye)
  • /

    Case

    Invisible setting, 52 diamonds
  • /

    Dial

    Intense red sapphire
  • /

    Movement

    Caliber 4130, hand-skeletonized, nickel-palladium finish
  • /

    Hands

    Solid gold, stamped and rounded
  • /

    Oscillating weight

    White gold, circular satin-brushed and decorated
  • /

    Crown

    Hand-applied red enamel border
Close-up of a Rolex Oyster Perpetual Cosmograph watch with a red gem-encrusted bezel and diamond-set case on a black background.

Artisans de Genève is an independent watchmaking workshop offering handcrafted timepiece customization and restoration services. We are neither associated nor affiliated with the brands of the timepieces we work on. We carry out our work at the sole request of our customers, on their own timepieces and for their private use only. The work presented was commissioned by one of our customers. This presentation reflects our know-how and has no contractual value.

Let Absolute Ruby inspire you

Write Your Own Story

Artisans de Genève is an independent watchmaking workshop offering handcrafted timepiece customization and restoration services. We are neither associated nor affiliated with the brands of the timepieces we work on.

We carry out our work at the sole request of our customers, on their own timepieces and for their private use only. The work presented was commissioned by one of our customers. This presentation reflects our know-how and has no contractual value.

Contact an advisor
Our workshop operates at limited capacity. We respond to the best of our abilities.

Every Story Has Its Customization

You can discover below some challenges that we took for our clients. We are ready to take the one you will give us on your own favorite timepiece.

Close-up of a watch crown and side with visible ruby red mechanical components inside.

Be contacted by an Advisor

At our company, we customize timepieces by hand. Due to this artisanal process, a waiting period is required. Each moment of waiting ensures you receive a unique piece, crafted with care and passion.

Your personal details

Your story matters to us

  • ARTISANS DE GENEVE is a watchmaking workshop solely dedicated to the art of personalization of timepieces and, therefore, does not sell watches or offers brokerage services.
  • ARTISANS DE GENEVE is an independent company offering online services for the personalization of watchmaking products. ARTISANS DE GENEVE is not affiliated to, authorized or approved by the original manufacturer of the products on which we work.
  • Any modification made by ARTISANS DE GENEVE on a watch will result in the nullity of the warranty issued by the original manufacturer. Our 5-year international warranty will apply on the customized watch.
  • The customer must send the watch to ARTISANS DE GENEVE for modifications within 5 weeks after confirmation of the order. Any watch received after this period will incur a 10% increase in the price of our services.
  • Personalization services performed on the customer's watch are provided by ARTISANS DE GENEVE to the customer exclusively for personal and private use, to the exclusion of any other use, in particular the resale of the watch to a third party.
Send
Thank you. Your submission has been sent.
Something went wrong while submitting the form. Please try again.