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Press
Discover the articles, features, and editorials that highlight Artisans de Genève and our craftsmanship.

The Rolex Cosmograph Daytona gets a makeover at the Artisans de Genèves: Here is the Montoya Rose
Discover the Rolex Cosmograph Daytona La Montoya "Rose", a watch customization masterpiece inspired by Juan Pablo Montoya, a legendary racing watch.

The Artisans De Genève Absolute Ruby Surpasses Anything The Watch Workshop Did Before
This ruby-red watch isn't for everyone; in fact, it's for one person only.

Artisans De Genève Unveils The “Absolute Ruby” Customization
Artisans de Genève, the independent watchmaking workshop renowned for its handcrafted customizations, has revealed its latest project: Absolute Ruby.

Why is this Rolex Daytona "Ventura" signed Artisans de Genève worth 42,000 euros more than the original?
With the "Ventura" Daytona, Artisans de Genève presents a new watchmaking masterpiece to unite chance with destiny.

The Rolex Daytona gets a wild blue remix from Artisans de Genève
After picking my jaw off the ground, I was surprised by my wide-eyed delight with Artisans de Genève’s irreverent take on the Rolex Daytona. I was surprised because, truth be told, this is not a model I am particularly enamored with. I’ve had my fill of all the endless fawning over vintage Daytonas. In fact, I don’t even find the latest Daytona particularly attractive. But this all changed the moment I lay my eyes on the Shades of Blue Challenge Project from Artisans de Genève, the iconoclastic purveyors of luxury customization.
