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Discover the articles, features, and editorials that highlight Artisans de Genève and our craftsmanship.

July 12, 2025
Le Nouveau Réveil

The Rolex Cosmograph Daytona gets a makeover at the Artisans de Genèves: Here is the Montoya Rose

Discover the Rolex Cosmograph Daytona La Montoya "Rose", a watch customization masterpiece inspired by Juan Pablo Montoya, a legendary racing watch.

September 24, 2025
Fratello Watches

The Artisans De Genève Absolute Ruby Surpasses Anything The Watch Workshop Did Before

This ruby-red watch isn't for everyone; in fact, it's for one person only.

September 23, 2025
Luxury Timepieces

Artisans De Genève Unveils The “Absolute Ruby” Customization

Artisans de Genève, the independent watchmaking workshop renowned for its handcrafted customizations, has revealed its latest project: Absolute Ruby.

October 25, 2024
GQ

Why is this Rolex Daytona "Ventura" signed Artisans de Genève worth 42,000 euros more than the original?

With the "Ventura" Daytona, Artisans de Genève presents a new watchmaking masterpiece to unite chance with destiny.

June 16, 2021
Time and Tide

The Rolex Daytona gets a wild blue remix from Artisans de Genève

After picking my jaw off the ground, I was surprised by my wide-eyed delight with Artisans de Genève’s irreverent take on the Rolex Daytona. I was surprised because, truth be told, this is not a model I am particularly enamored with. I’ve had my fill of all the endless fawning over vintage Daytonas. In fact, I don’t even find the latest Daytona particularly attractive. But this all changed the moment I lay my eyes on the Shades of Blue Challenge Project from Artisans de Genève, the iconoclastic purveyors of luxury customization.

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