Neon
Artisans de Genève is an independent watchmaking workshop offering handcrafted timepiece customization and restoration services. We are neither associated nor affiliated with the brands of the timepieces we work on.
We carry out our work at the sole request of our customers, on their own timepieces and for their private use only. The work presented was commissioned by one of our customers. This presentation reflects our know-how and has no contractual value.
Creative Watchmaking
A workshop human scale
Artisans de Genève embodies the fusion between individuals and watchmaking. This is a House where ideas are reimagined collaborative way, according to our clients’ aspirations.
An art dedicated to others
Since its inception, our workshop has worked meticulously to offer our passionate clientele the most personalised horology experience.
Guardians of memories
Creativity has been at the heart of our workshop. Our work almost always consists of bringing together the memories of each individual and transcribing them into the language of watchmaking.
From pencil to reality
Neon adventure began on paper, with sketches and a multitude of ideas inspired by our customer, which we refined together over time.
Reimagining
Both on stage and in his personal style, Adam Levine stands out with his unique creative flair. When this legend approached us to personalize his 116508 gold Daytona® into his unique watch, we knew we would need to delve deep into our horology know-how to fulfill his dream.
To turn a lifelong companion, a repository of memories, dreams, and stories, into something even more unique – a truly personal timepiece that would reflect Adam’s ever-changing environment, his path, music and life. Together, we began an extraordinary journey into the future while never losing sight of the past: an adventure where cutting-edge innovations met traditional know-how to achieve Adam’s personalization project.
Sourcing Of Materials And Colors
Every material and hue is carefully selected to embody both elegance and durability, resulting in a timeless and truly personalized timepiece.
Unparalleled green
Unique and captivating, Neon results from extensive hours of research and development. The result is a unique color best suited to illustrate Adam Levine’s energy.
Sapphire dial
The sapphire dial uncovers the hand-carved skeleton movement and beveling.
Luminescent material
Green MilkWhite Billight® details on the bezel, dial, and hands create a captivating visual tension.
Anthracite treatment
The movement is skeletonized, beveled, and hand-satin-finished, and treated with an anthracite treatment.
Adam Levine wanted to pay homage to his classic watches by combining modern and vintage elements with an original, contemporary touch.
Focus On Modifications
Mechanics & transparency
A glimpse into the movement and mechanisms of a timepiece is a rare honor. For his personalization Adam decided to transform every component of the 4130® caliber within his timepiece. Each part has been meticulously modified by hand by our artisans. Every bridge undergoes cutting, sandblasting, beveling and polishing by hand, followed by an anthracite finish. Satin-finished using a buff, the wheels are then coated with a rose gold galvanic treatment.
A glimmer in the dark
Nothing is more contrasting than the clash between vibrancy and transparency. The sapphire dial and skeletonized movement allow light to penetrate every part of Adam’s personalization. The luminescent material highlights every detail—the bezel’s vivid, singular hue clashes with the appeal of glossy surfaces. The Super-Luminova hands, with 12 Neon reference points on the dial, create a captivating visual tension.
Towards a more modern, futuristic watchmaking
Vintage watch lovers will note the subtle presence of the aesthetic codes of yesteryear dear to Adam. The dial’s design, along with the bezel finish and the crown guard machining still give that singular old-world charm. Yet, upon a closer look, the intricate skeletonized movement unveils many components geared towards a more modern, futuristic watchmaking.
Other Modifications
Bezel
Dial
Rotor
A watch is the embodiment of all your achievements. It’s a very personal object. I like classic watches, but I also want mine to be unique: it was very important for me to have something that resembles me, a unique piece that stands out from all the others. I wanted to give my Daytona® 116508, a little something extra. Personalizing my watch with Artisans de Genève went just as I had imagined. There were many exchanges to refine the aesthetics down to the smallest detail. To be close to a workshop and to all these craftsmen so devoted to materializing every one of my ideas remains an unforgettable memory.
Inside The Customization
Distinctive and contrasting finishes capture the multifaceted essence of Adam Levine’s universe and distinctiveness.
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Base
Rolex® 116508 - /
Bezel
Gold, bakelite insert with green luminous material MilkWhite Billight® - /
Dial
Polished sapphire featuring green SLN MilkWhite Billight® - /
Hands
Polished, green luminescent - /
Movement
4130® , skeletonized, beveled, and sandblasted. Anthracite finish. - /
Balance bridge
In-house, beveled by hand - /
Case
Machined, sandblasted & satin-finished - /
Bracelet
Satined-finish
Write Your Own Story
Artisans de Genève is an independent watchmaking workshop offering handcrafted timepiece customization and restoration services. We are neither associated nor affiliated with the brands of the timepieces we work on.
We carry out our work at the sole request of our customers, on their own timepieces and for their private use only. The work presented was commissioned by one of our customers. This presentation reflects our know-how and has no contractual value.
Your Customization Starts Here
Share your story. Your timepiece becomes its reflection.
Every Story Has Its Customization
You can discover below some challenges that we took for our clients. We are ready to take the one you will give us on your own favorite timepiece.
