“Grand Bleu”

Artisans de Genève is an independent company specialized in the personalization of timepieces. We are not affiliated with ROLEX SA nor authorized by them to intervene on their products for any reason whatsoever. This personalization was ordered by a customer, who owns a Rolex® timepiece, for his private use. It is an example of our know-how and the personalization services we offer at our customers' request.
“In 1988, I was in college. It was a time of exploration, of freedom. The same year, the movie “Le Grand Bleu” was released. It left a mark in me, it embodies some precious memories. I wanted my timepiece to be unique and to recall my passion for the ocean and unexplored nature.”
Mr.I.A
“Grand Bleu” - Artisans de Geneve
Step 01.

The Story

The film “The Big Blue” was the starting point for our client’s personalization, a man passionate about the beauty of the ocean’s depths. He asked us to rework his Deepsea®, the watch he wears the most — a treasured piece. He wanted to keep its nautical look and shape, all the while bringing a blue elegance to it. Naturally, he called his personalization la “Grand Bleu”.
“Grand Bleu” - Artisans de Geneve
“Grand Bleu” - Artisans de Geneve
“Grand Bleu” - Artisans de Geneve
Step 02.

Inspirations
& Development

Blue is the cornerstone of this project. Our client wanted to incarnate the calm of the depths, the calm before the storm. Varying hues are blended with different materials, all bound by handcrafted finishes: beveling, polishing, circular-graining.
“Grand Bleu” - Artisans de Geneve“Grand Bleu” - Artisans de Geneve“Grand Bleu” - Artisans de Geneve“Grand Bleu” - Artisans de Geneve
“I like the uniqueness of my watch, it recalls the seabed. I am passionate about untouched nature, and I wanted it to embody this refinement, and the blue to be very deep.”
Mr.I.A
Focus

Shades of Blue

To get as close as possible to the sea itself, we developed an exclusive hue: majestic blue.
“Grand Bleu” - Artisans de Geneve
Step 03.

Artisans Signatures

“Grand Bleu” - Artisans de Geneve

Feather Date Dial

The openwork dial was recut and adorned with diamond indexes that complement the steel movement.
“Grand Bleu” - Artisans de Geneve

Crystalight Date Wheel

We included a sapphire crystal date disk — a subtle detail that gives the piece its unmatched transparency. This piece alone required 60 hours of extremely delicate work.
“Grand Bleu” - Artisans de Geneve

Exclusive Rubber B Bracelet

With the expert Rubber B, we developed a genuine vulcanized rubber strap in blue majestic for a comfy wear.
“Grand Bleu” - Artisans de Geneve

Cerafino Bezel Grand Bleu

The bezel insert is composed of polished ceramic and contrasts elegantly with the openwork movement.
ref.AG-GB-3135
Recto
“Grand Bleu” - Artisans de Geneve
ref.AG-GB-3135
Verso
“Grand Bleu” - Artisans de Geneve
Step 04.

The Making

Our client wanted his personalization to be both sporty and refined, a balance that was painstakingly executed by our artisans. Each piece of the 3135 movement was expertly reworked, not unlike a sailor’s careful preparation of his boat. Some pieces are rhodium plated, others ringed, then hand-polished to bring shine to the modified caliber. After being cut with wire, the plate was coated blue. Demanding hundreds of hours of work, la “Grand Bleu” is a feat of technical and aesthetic prowess. A true voyage into the unknown.
“Grand Bleu” - Artisans de Geneve“Grand Bleu” - Artisans de Geneve“Grand Bleu” - Artisans de Geneve“Grand Bleu” - Artisans de Geneve
“Grand Bleu” - Artisans de Geneve
Artisans de Genève is an independent company specialized in the personalization of timepieces. We are not affiliated with ROLEX SA nor authorized by them to intervene on their products for any reason whatsoever. This personalization was ordered by a customer, who owns a Rolex® timepiece, for his private use. It is an example of our know-how and the personalization services we offer at our customers' request.

Write your
own Story

Take inspiration from la “Grand Bleu” to create your own personalization project.
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Some of our
Past Challenges

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You can discover below some challenges that we took for our clients. We are ready to take the one you will give us on your own favorite timepiece.