For Lance Armstrong, a watch is more than a simple accessory, it embodies a story. With the project “ARMSTRONG”, he wanted to return to the essence of the very first timepieces while adding elements of his personal story. Lance’s personalization blends retro functions: pulse, winding mechanism, with an innovative design. Lance, naturally chose the colors black and yellow, a nod to his inspirations and career. The skeleton cut is an inspiration from his past life and a watch that was a gift from a dear friend he wanted to preserve.