The Artisans Legal Notice
ARTISANS DE GENEVE is an independent workshop. On our website only, we offer a service of personalization of timepieces at the request of our customers within our limited capacities. We do not manufacture nor sell watches.
We are neither affiliated to nor authorized by the manufacturers of the client’s watches, that we accept to customize. They do not approve modifications or personalizations made to their products by unauthorized third parties
Therefore, our customization services are provided for personal and private use only. Any other use, in particular of a commercial nature, is not approved by ARTISANS DE GENEVE and will invalidate our warranty.
We are neither affiliated to nor authorized by the manufacturers of the client’s watches, that we accept to customize. They do not approve modifications or personalizations made to their products by unauthorized third parties
Therefore, our customization services are provided for personal and private use only. Any other use, in particular of a commercial nature, is not approved by ARTISANS DE GENEVE and will invalidate our warranty.
INTO THE HEART OF THE UNKNOWN
AFRIKA
Artisans de Genève is an independent watchmaking workshop offering handcrafted timepiece
customization and restoration services. We are neither associated nor affiliated with the brands of
the timepieces we work on. We carry out our work at the sole request of our customers, on their
own timepieces and for their private use only. The work presented was commissioned by one of our
customers. This presentation reflects our know-how and has no contractual value.
THE PROJECT OF MR L.B.
NAMED AFTER ITS
LAND OF INSPIRATION
A symbol of adventure and untamed freedom. A bold call to the unknown. Earthy and sandy tones
shape the watch’s sandblasted movement and brown Super-LumiNova® indices. The matt green
dial, ceramic bezel, and hours and minutes hands capture the wild energy of nature’s shades. The
unknown, or the invisible, is unveiled through skeletonization. An invitation to discover both the
watch and new horizons. The bezel is engraved with the names of 24 cities and their time zones.
TURNING THE ORDINARY INTO SOMETHING UNIQUE
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A WORKSHOP
ON A HUMAN SCALE
Artisans de Genève embodies the fusion between people and watchmaking. A House where people
share and revisit their watches together, according to their aspirations. It’s in Geneva that all the
traditional watchmaking crafts are brought together in a single place, offering a multitude of
possibilities to meet the different needs and desires of each individual. It is in this dedicated setting
that all of the restorations, repairs and modifications we carry out at the request of each customer
are created by hand.
BACK TO BASICS
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AN ART DEDICATED
TO OTHERS
Since its creation, L’Atelier has always worked to offer passionate customers a more personal
watchmaking experience. A return to the origins of the craft, where the watchmaker devotes himself
to the individual desires of each customer, according to his own codes, tastes and history. A return
to the roots of a vocation where man, his hands and his tools are definitively the key to his
customers’ desires.
THE GENESIS
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GUARDIANS OF
MEMORIES
Creativity has been at the heart of our workshop since its inception. Our work almost always
consists of bringing together the memories and moments of each individual and transcribing them
into the language of watchmaking. Combining different skills and crafts to bring these often
intangible moments to life through each person’s project. Combining surprising colours with often
forgotten crafts to bring to life, for a moment, old techniques and skills steeped in memories.
THE POWER OF EXCHANGE
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FROM PENCIL
TO REALITY
The AFRIKA adventure began on paper, with sketches and a multitude of ideas inspired by our
customer, which we refined together over time.
“
A WORD FROM OUR CUSTOMER, MR L.B.
AFRIKA, RAW BEAUTY,
FROM THE WATCH TO THE EARTH.
For years, I’ve been blown away by the stunning customizations from Artisans de Genève and their mastery of skeletonization. With my first timepiece, I wanted to capture the strength and freedom I feel on my adventures into the unknown. The choice of colours reflects a land that moved me. The skeletonization reveals every detail in depth.
”
Focus on
modifications
SKELETON MOVEMENT
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STRENGTH
BENEATH
THE
SURFACE
The skeleton movement opens into the unknown, blending strength and delicacy. Through
sandblasting, palladium treatment, a cut-out and chamfering, it reveals the intricate mechanics of
the Rolex® 116710 movement.
A BLEND OF MATERIALS
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INTO
THE CORE
The open worked dial sheds light on the skeletonized movement. Transparency is accentuated by
the sapphire date disk and the waterproof caseback. The oscillating rotor is made of yellow-gold,
reflecting the earthy tones of Africa.
GREEN CERAMIC WORLDTIME BEZEL
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CRAFTED FOR
THE WORLD
The bidirectional “world time” bezel insert is crafted from a block of green ceramic, then mirror
polished. It indicates local time across 24 engraved time zones.
Other
changes
HANDS
The Dauphine-shaped hands are diamond-cut and hand-chamfered. They are coated with green
PVD to match the natural tones of the watch. The GMT hand is skeletonized and also gold, just like
the seconds hand.
DIAL
The dial is skeletonized and chamfered, and finished with a matt green varnish. The indices are
made of white gold and illuminated with brown Super-LumiNova®.
Rotor
The yellow-gold rotor is beveled and engraved by hand with a Côtes de Genève finish.
MR L.B.
My watch takes me back to the Okonjati Wildlife Sanctuary and everything they do to protect rhinos. AFRIKA means birthplace, motherland. The perfect name for a timepiece that stands for life and freedom.PART OF THE PROCEEDS FROM AFRIKA SUPPORT THE MOUNT ETJO RHINO TRUST FOUNDATION.
THE REALIZATION
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WITNESS TO
A HUMAN
ADVENTURE
Each customer brings with them their story, their passions and their desires. Our workshop is
transformed into a real meeting place, dedicated to the realization of all their desires. The
experience of working on our customers’ projects is always a never-ending source of excitement,
joy and unforgettable moments. The AFRIKA adventure is for us the perfect example of a project
born of passions and memories for which a multitude of Artisans have agreed to create together the
witness of a moment.
Specs
Base
Rolex® 116710
Dial
Skeletonized, matt English green varnish
Movement
Rolex® Caliber 3186®, skeletonized
hand-chamfered and decorated
Date Disc
Sapphire with black
hand-applied transfer
Hands
White gold Dauphine-type, chamfered and diamond-polished
by hand/green PVD coating
Bezel Insert
Green ceramic/laser-engraved in platinum
Case
Laser-grained engraving
Rotor
Solid yellow gold, cut-out and chamfered by hand
Sapphire Crystal Caseback
Steel base, water-resistant to 100m
Balance Bridge
Specular-polished steel/rounded off
Artisans de Genève is an independent watchmaking workshop offering handcrafted timepiece
customization and restoration services. We are neither associated nor affiliated with the brands of
the timepieces we work on. We carry out our work at the sole request of our customers, on their
own timepieces and for their private use only. The work presented was commissioned by one of our
customers. This presentation reflects our know-how and has no contractual value.
LET AFRIKA INSPIRE YOU
